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Ask the Expert: Ruth Stevens on the Four Pillars of B2B Marketing
In our most recent Ask the Expert post, we learned how Margaret Molloy is mastering social media, and how you can too. For our latest edition, we are joined by Ruth P. Stevens, eMarketing strategist...
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B2B Beat: Rock and Roll Goes B2B and Other Takeaways from the SiriusDecisions...
The SiriusDecisions Summit pondered some burning B2B questions, such as the nature of the buyer’s journey and how to create more effective content marketing. And because it was Nashville, the Summit...
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The B2B Tech Buyer’s Purchase Journey: How to Stay on Course with Content...
Marketing to the modern tech decision-maker isn’t the straight and narrow path it once was. Today’s tech selling environment is a non-linear journey that is always evolving, which means it can be...
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Success Stories: How Top Companies are Winning with Full Funnel Marketing...
Many B2B marketers are having full-fledged success with their full funnel marketing. These marketers are targeting their audiences at scale in the upper funnel to build awareness before a prospect is...
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Leads: It’s All About Quality, Not Quantity
It’s no secret that lead generation is critical to the success of any marketing effort tied to sales or demand. In fact, 51% of tech marketers are making lead acquisition the most important goal of...
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Developing a Nose for Newsworthy B2B Marketing Content Opportunities
When it comes to noses, the elephant is the undisputed champion of the animal kingdom. They have a better sense of smell than any other animal, and can even detect water that’s as far as 12 miles...
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Ask the B2B Expert: Dillon Allie on using Content Marketing as a GPS
With years of experience on both the client-side and agency-side, Dillon Allie is a truly multi-disciplined, multi-degreed marketing strategy expert. He currently holds the position of VP of Client...
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Smart Targeting: Tech Marketing KPIs That Matter
Your Customers’ Challenge It’s no secret that technology decision makers are pressed to do more with less. Every dollar they spend is under scrutiny. The tech products they purchase must address...
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5 Reasons Not To Miss LinkedIn B2B Connect
Marketers have never had more opportunity to make a lasting impact on business. And we’re excited to help you do just that. Consider this your official invitation to join us on June 9th for a...
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B2B Beat: What Marketers Can Learn from Mary Meeker’s Latest Report
Every year when Mary Meeker releases her Internet report, it’s like Christmas Day for the business press. Reporters love statistics, and “Internet Trends 2015,” the recently released report by Meeker,...
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B2B Connect 2015: What Does the Future of B2B Marketing Look Like to You?
As B2B marketers, busy with the daily task of generating leads and driving revenue, we don’t often have time to contemplate the seemingly esoteric question of what the future of B2B marketing looks...
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Introducing The Brand Marketer’s Guide to LinkedIn Marketing Solutions
The salesperson’s motto, at least for all you “Glengarry Glen Ross” fans out there, is ABC: Always Be Closing. In today’s world, with the rapid changes happening to the buyer’s journey, B2B marketers...
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How Much Revenue is Your B2B Lead Nurturing Effort Costing You?
Let’s say you own a retail store. A pretty busy retail store. Every day you have 100 people come into that store. So, you’re feeling pretty good. That is until you watch as 95 of those people turn...
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B2B Beat: LinkedIn CEO Jeff Weiner on the 5 Dimensions of Great Products
Historically, marketers have gone to market with the products they have – with the products engineering and manufacturing have designed and produced. So if you have the third best product in your...
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The Convergence of B2B and B2C at Cannes Lions
Historically, the Cannes Lions International Festival of Creativity has been all about consumer advertising. But that is beginning to change. This year’s edition of the festival is full of signs that...
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5 Ways to Boost Your B2B Marketing into Overdrive
Editor’s Note: This post was authored by Glenn Gow, CEO of Crimson Marketing. This article was inspired by his Moneyball for Marketing podcast featuring David Karel, former Bizo CMO, and now Head of...
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4 Reasons Why Predictive Analytics and Big Data Are Powerful Tools for B2B...
Editor’s Note: This post was authored by John Bara, CMO & President of Mintigo. How robust data and powerful analytics can drive ROI Abraham Lincoln once said, “The best way to predict the future...
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How Display Puts You on the Cutting Edge of Always-On Nurturing
The U.S. military doesn’t turn off its radar systems. These systems are always on, because it’s a matter of national security. In your house, you wouldn’t turn off your smoke detector. That’s always...
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B2B Beat: Machines Marketing to Machines
The new movie “Terminator Genisys,” like all the previous entries in this sci-fi series, features machines fighting machines to the death. David Raab’s slightly less cinematic presentation at 6Sense’s...
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12 Trends Every Marketer Should Know About the Customer Journey
Editor’s Note: This post was authored by Carol Krol, Editor-in-Chief, Demand Gen Report at G3 Communications In today’s B2B landscape, every stage of the buying lifecycle matters. That’s why it’s...
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